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100% Pure


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100% Pure creates beautiful cosmetics from completely natural ingredients and natural dyes sourced from fruits, vegetables, and cocoa. They are dedicated to sustainability and delivering quality products that are never tested on animals.

What makes them sustainable?

100% Pure is sustainable because of their attention to detail and dedication to natural and organic ingredients. They use recycled packaging, do not use chemicals, and they are palm-oil free.

Do they have ethical policies in place?

Yes! They are very transparent about their production and ingredients used. They are certified cruelty-free and PETA approved.

Is their shipping carbon neutral or sustainable?

There is no evidence of carbon off-setting or carbon-neutral shipping.

Is their packaging sustainable or recyclable?

100% Pure always use recycled and recyclable packaging for their products. For printing, they use only eco-friendly, non-toxic, and soy based inks. Not to mention that they have a recycling program! When you return 10 empty, full-sized product bottles, you'll get one mini item for free!

Price range:


Located in:
San Jose, USA.
Product range:

Natural cosmetics including makeup, skincare, and haircare.


Cruelty-free, natural colouring, natural ingredients, recycled packaging, recycling program, palm-oil free.


Leaping Bunny Certified, Beauty Without Bunnies Certified, USDA Organic Certified.

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