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NakedPoppy is fairly new to the clean beauty scene, only launching in 2019, but they are already redefining what it means to have a natural, clean, and cruelty-free brand. They even have a 3-minute expert beauty assessment which you can do online to determine all of the best products for you!

What makes them sustainable?

NakedPoppy conducts lots of research into what the best sustainable practices are when running a beauty business, and they are careful when using labels such as "natural" or "clean." They are well versed in clean beauty and therefore in sustainable ingredients that are good for the environment and for our skin.

Do they have ethical policies in place?

Yes! They are Leaping Bunny Certified Cruelty-free and they have fair labor laws protecting all of their employees.

Is their shipping carbon neutral or sustainable?

There is no evidence of carbon off-setting or carbon-neutral shipping.

Is their packaging sustainable or recyclable?

NakedPoppy still has some work to do when it comes to their packaging! It appears it is all recycled or recyclable, but there is still quite a bit of plastic.

Price range:


Located in:
San Francisco, USA.
Product range:

All-natural makeup, skin care, accessories, and beauty tools.


Cruelty-free, eco-friendly, minimal impact, empowering women, fair labor practices.


Leaping Bunny Certified & EWG Verified.

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